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titanium music video notes

General notes 
A song by french dj David guetta with vocals by SIA

Originally relased for digital download in 2011

The songs lyrics are about inner strength

The music video featurs the actor ryan lee

Was pulled from radio becuase of sandy hook school shooting and the lyrics

Was directed by David willson

Was filmed in dorval jean highschool

Exam
10 mark question- 15 minuits writting
15 mark question- 30 minuits writing

You will need to anaylise media laguage, representtion and context, so notes need to be pre written and learnt.

The question could aks you to focus on one or both or a comparison.

Lyrics
'you shout it out but i cant hear a word you say' creates a them and us feeling and atmosphere

'You shoot me down but i get up'- shows resielence

'Nothing to lose'- Shows how the younger generation can be reckless

'Cut me down, but its you who has further to fall'- Again suggests nothing to lose within the younger generation

Themes and motifs 
Supernatural
Special powers
Puberty affect the body and mind
Inner strength
Standing up for whats right/ what you belive in
Adults vs Children

Viewing Notes 
1st veiwing - you write what you first see and your first impressions

-Concept music video/ hybrid with narrative
-Strength
-Uncontrollable
- 4 settings, School, Neighbourhood, house, Forrest

2nd veiwing - Write about camera and mise enscene

-Pans right/ tracking
-Hat through out the whole video
-Smog creaes a superatural theme

3rd veiwing - Write about editing and sound
- Snaps twig in time to the music drop
- The boy gets covered in elextricty when he kamikazes
-Speeds up his biking saying hes really fast

4th veiwing - Write about representaton and intertexuality

titanium Teacher presentation

jungle book fact sheet

Music video textual analysis

radio fact sheet

OCR Radio 1 factsheet from Great Baddow High School Media

Radio group presentation

minecraft fact sheet

OCR video-games-minecraft-factsheet from NathanKennedy28

Music video analysis

Video	Childish Gambino- Bonfire	Post malone- congratulations	Sam Smith- Im not the only one
Which genre? How do you know? What generic features do you see (e.g. dance routine: dance/pop music) Sound – genre, instruments, lyrics, emotion	Rap- The lyrics clearly show this, plus the fast pace video fits the pace of the rap	Rap- the lyrics show how this is a rap song, Plus theres a lot of drink and drugs which are stereotypical of a rap video	Pop/ slow- the song is very slow but has a mainstream pop chorus.
Performance/narrative/concept? How much of each? Which parts? (e.g performance in chorus, narrative in verse) How does this link to genre?	A concept video of life after death, Shown as it starts with a noose around his neck	This is a performance video as there aren’t any wacky ideas story being told and its just post signing and dancing	This is a narrative music video with a director credit at the start and story being presented through out the video
Representation DRCAGES SETTINGS THEMES	There is an equal representation of black and white ethnicity and gender through out the video	There is no specific intention representation of any ethnicity or gender, just a representation of younger generations	There is a representation of the stereotypical business male who likes to drink and cheat with his spare time, there is also a representation of a distressed wife who is struggling to cope with her husband and life
Camera shots – which types? What variety of shots is there? What are shots of? Are there shots of artist? How many? What are they doing/type?	The video is mainly shot from mid range with not many close ups or long shots	The camera angles are mainly mid range to get post body in to show his dancing	There are a lot of slowed close up shots to show the actors facial expressions and its sowed to match the song
Editing – How are camera shots edited? What is the pace like? How does the editing fit the music	Fast cuts through out the video, with no special effects or special transitions	There is a lot of slo mo party scenes with lots of alcohol spilling in slo mo for cool effect	The shots are slowed to match the song and mood
Mise-en-scene – comment on costume, setting, hair, props, make up, facial expressions etc How does this fit genre?	Theres a great effect with the blood/ vomit at the start using good props	There are a lot of drugs and money in the video, There are also loads of lights and colour changes maybe representing a club or party	It looks like the female is wearing a wedding dress and the male is wearing a suit, maybe meaning they have just got married or they are wearing them as a metaphor for a marriage getting split up
How does the artiste want to be seen? Does it link with any of their other videos? Who does the video appeal to?	He wants to be seen as energetic and aggressive in his raps and videos	The  artist wants to be seen as if he does what he wants and he wants people to know he has made it in the rap world.	The artist wants to appeal to an audience who have felt the emotions and issues he has felt, The song is fairly open to interpritation and this makes it more applieable to multiple audiecnes

analysing music videos notes

G- genre
I- instruments
L- lyrics
E- emotion


Screen time
Mise en scene
Sound
Editing
Camera

Music videos notes

What is the prupose of music videos?

Political statement
Awareness of issues
Sense of belonging for fans
Entertainment
Water cooler effect
Sales- promotion
Creative and thmnetic direction  for an artist

Types of music videos

Performance- Prodomently just the band performing

Narative- Tells a story, can be like a mini film, intertextuality

Concept- Takes some kind of simple idea and turns it into a wacky idea

Hybrid- mixture

Shelter from Great Baddow High School Media

Charity advert

Old spice booklet answers

Old spice 

Answers 

• Created in 1934 for women 
• The aim of the campaign is to appeal to what the ideal man wants in life e.g muscly physic, wrestling with sharks to appear manly 
• The smell like a man video campaign was first aired on February 7th 2010
• The videos went viral with comic remakes all over facebook and youtube which is where the original video also went viral.  
• This advert shows a man using old spice whilst riding a large bike with a woman gazing up to him. This shows that by using old spice you get an awesome moustache, an awesome bike and jacket and you all become a hit with the ladies. All these things are what the audience of the ad want in life so will buy the product to fell like the man in the ad.

• Original ads didn’t featured the idea of a mans heaven however they did feature pictures of the product and what it looks like along with a catchy slogans about being a Man. Not to the scale of today but there were still ideas of how only real men buy this product almost 60 years ago 
• P and G were one of old spices largest competitors and brought old spice in 1990. 
• There are a lot of issues with the ads old spice have in the modern world as some people view them as sexist as they are saying this is what a man wants however a few men don’t want that and there fore its sexist.
• Isaiah Mustafa was used in these adverts as he is a stereotypical mans man, with good looks and a ideal physic.

• The aim of the advert is to portray great things such as a hot beach, blue skys and a good looking man. By displaying these images it makes people want to buy the product.
• They use comical language to make the product not appear to intense and there fore meaning it wont smell to intense either.
• The adverts represent males as good-looking and muscly 
• The advert represents the product as a non intense scent that smells like the Bahamas.

Shelter advert questions

Shelter advert questions 

Answers 

• Audience 
• The target audience of the ad is anyone who can or feels the need to donate 
• Shock tactics are used to really shock the audience and intensify the feelings of empathy and sympathy 
• Shelter 
• Shelter are a charity that offer financial and housing advice 
• Analysing the ad 
• The aim of the ad is too raise awareness of housing issues, they used quotes that people who need the help are likely to of used or heard making the ads more reliable.
• The main messages of the ad is too portray the real shock and sadness that comes with housing issues. This is done by using a shocked and sad facial expression which is present on all three of the models. The text is written in a large red font placed directly on the models faces making the advert stand out and literally be in your face. 
• Shelter really value the prevention of losing a house, meaning stopping the problem before it becomes and issue. In there advert they say they help thousands of people each year really emphasising how they value helping the people.
• There is a representation of an asian/ white community within the adverts, with no feature of a black skinned actor. There is also two female actors to the one male actor however with three ads there will always be an imbalance. This may be because people from asian communities or white people are statistically more likely to be affected by housing issues and by using these types of actor it makes them more relatable to the people who need the help 
• Social context 
• east midlands- 5440 homeless people 
• London- 24543 homeless people
• England- 81000 homeless people

Practical task- On Blog 

codes and conventions of charity ads

Charity name and logo
Creation of sympathy
Creation of empathy
Shock factor
Slogan
Image of victim
Sombre made of dress
use of colour
Colour associated with brand
Web address
Invitation to interact
Message with text

Charity campaign

there are rules about campaings e.g too graphic?
A lot of adverts useshock tactics
Desensitisation- george gerbner, he recons people are becoming more use to violence and death so react less when expousd to it in the real world

Shelter 
provide home advice
50,00 families live in temporary accommodation
was formed in 1966
ken loach made a tv program called cathy care home which was important in setting uo the charity
campaing launched in 2011 in the worst towns for six weeks

Radio questions pg 13 and 17

Task 1 

• Radio 1- Their remit is to entertain young listeners by playing chart music. They do this by hosting shows such as the breakfast show. They play a wide rage of music to engage their audience 
• Radio 2- Their remit is to be distinctive in there music with shows such as sounds of the 70s and Chris Evans breakfast show. They offer a lot more speech based content Appealing to over 35 year olds  
• Radio 3- Their remit is to player music and cultural programs to engage an older audience. They focus more on classical music and content that will educate.
• Radio 4- Their remit is to inform, entertain and educate listeners with programs such as Tips for making your money go further. All targeted at an older more matured age range 
• Radio 5- Their remit is to cover sports and and live news. with shows like football daily and 5 live. They analysis sports and news rather than play music 
• Radio 6- Their remit is to play music that is alternative with shows such as Baloji session.

Task 3

What can you see that is aimed at the target audience of 15-29 year olds?

On their website there are pictures of artists such as Demi lavato and Shawn Mendes who are followed by the younger generations.

What can you see that might appeal to audience outside the target group?

Jared Leto is also featured however he is more likely to appeal to an older audience 

Radio target audiences

• Absolute radio- covers classic rock, 60s, 70s, 80s, and 90s, music 
• BBC Radio 1- 15 to 29 years old 
• BBC Radio 4- AVG age of 56 
• Talk-sport- Age friendly, sports fans 
• Capital- 15- 34 year olds 
• Heart- 25-44 year olds 
• Magic- 30-54 year olds 

Radio timeline continued

Time	What happened
6:30	News and weather
6:31	Nick Grimshaw introduced
6:32	Song- Tom Walker - Leave a light on
6:35	Song: Ellie Golding - On my mind
6:39	Song-Wolf alice- don’t delete the kisses
6:42	Nick introducing fiona
6:44	Song- En vogue- don’t let go
6:47	Charts
6:48	Song- Jason derulo- tip toe
6:50	talk about prizes
6:53	Song- RAMZ- barking
6: 57	news
7:00	Reference to jan slam
7:01	Song- Craig David - I know you
7:05	Song- Miley Cyrus - Malibu
7:08	Song- Duke Dumont & Gorgon city - real life
7:11	Talking
7:15	Song- Kanye West - Power
7:18	Movie trailer
7:19	Song- J Hus - Bouf Daddy
7:22	jan slam reference
7:25	song- Disclosure & Sam Smith - Latch
7:27	News
7:31	song-Mabel - My Lover
7:34	song Arcade fire - Everything now
7:37	Talking
7:42	Song-Fuse ODG - Boa M
7:45	Sting including 2017 highlights
7:46	song- Taylor Swift - Gorgeous
7:48	completion talk
7:52	Song: Shawn Mendes - Nothing holding me back
7:54	news
7:57	Talking
7:59	song- Clean Bandit - Miss you
8:03	song- Coldplay - Clocks
8:06	song- Jax Jones - Breathe
8:09	caller in for competition
8:13	song- Rihanna & Calvin Harris - This is what you came for
8:16	song- talking
8:21	song- Katy Perry - Firework
8:25	BBC Soundlist advert
9:01	song: Ed Sheeran & Eminem - River
9:04	song: Avelino - 1 in a million
9:07	song: MK - 17
9:10	Talking
9:14	song: Paramore - Fake Happy
9:17	song: Dave - No Words
9:21	Talking
9:25	song: NF - Let you down
9:28	Talk
9:32	song- Mixtape: Basement Jaxx - Good luck Kelis, feat. Andre 3000 - Millionaire DJ Fresh - Gold Dust Jay Z - Excuse me miss Aaliyah - Try again Aloe Blacc - I need a dollar Amerie - 1 thing Kanye West - Touch the sky
10:00	End