Shelter advert questions

Shelter advert questions 

Answers 

• Audience 
• The target audience of the ad is anyone who can or feels the need to donate 
• Shock tactics are used to really shock the audience and intensify the feelings of empathy and sympathy 
• Shelter 
• Shelter are a charity that offer financial and housing advice 
• Analysing the ad 
• The aim of the ad is too raise awareness of housing issues, they used quotes that people who need the help are likely to of used or heard making the ads more reliable.
• The main messages of the ad is too portray the real shock and sadness that comes with housing issues. This is done by using a shocked and sad facial expression which is present on all three of the models. The text is written in a large red font placed directly on the models faces making the advert stand out and literally be in your face. 
• Shelter really value the prevention of losing a house, meaning stopping the problem before it becomes and issue. In there advert they say they help thousands of people each year really emphasising how they value helping the people.
• There is a representation of an asian/ white community within the adverts, with no feature of a black skinned actor. There is also two female actors to the one male actor however with three ads there will always be an imbalance. This may be because people from asian communities or white people are statistically more likely to be affected by housing issues and by using these types of actor it makes them more relatable to the people who need the help 
• Social context 
• east midlands- 5440 homeless people 
• London- 24543 homeless people
• England- 81000 homeless people

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