Essay on Jungle Book production
Disney is a conglomerate it engages
in a multi-industry with two and more companies, with a business interest that centres
on mass media and entertainment. It combines media activities in three different
sectors. It also cooperates on joint ventures and may invest in each other’s
companies through cross ownership.
Overall,
Disney have access to and almost complete control over a wide range of media
outlets which work in different areas of the media, allowing them to gain a
maximum level of reach. Some prime examples of this include their acquisition
of Lucas film, which essentially gave them complete control over one of the
largest film franchises in the world, which is Star Wars. Doing this also
allows them to carry out horizontal integration, allowing different areas of
these companies to produce one small part of the whole production process, such
as showing advertising during commercial breaks on the ESPN network, or by
releasing a complete soundtrack on their record label.
Oligopoly is a market structure in
which a small number of firms has the large majority of market share. An
oligopoly is similar to a monopoly, except that rather than one firm, two or
more firms dominate the market. There is no precise upper limit to the number
of firms in an oligopoly, but the number must be low enough that the actions of
one firm significantly impact and influence the others.
They sue different streaming services such as Disney
channel and now they are trying to by HULU which is the third largest streaming
service in the world, just after Netflix and Amazon prime. Hulu have 30% of the
stocks in Netflix so if Disney to carry on with they’re horizontal integration
and take over Hulu then they will slowly but surely take over all streaming
services this is like a snowball effect.
Disney’s reputation of
filmmaking is commonly perceived as aimed towards a feminine audience usually
mothers and daughters, with the Disney princesses and the magic of Disney. This
however has tried to be changed by Disney as they’re now trying to aim there
films at a more generalised audience, such
as targeting an older male audience by creating darker stories or advertising at the Super
Bowl. Films such as Pirates of the Caribbean stereo typically appeal to a male
audience. Disney’s reputation overall has never
fallen and has mainly catered to all demographics always making a profit
on every film they have made. With the Original Animated Jungle book film. The
animation and original film sold it to audiences however the new 2016 film sold
it through amazing visuals. As well as amazing
visuals Disney is also known for character building
and subliminal messages, and allowing the community to create ideas such as the
Pixar theory, to generate interest in their products.
Favreau used intertextuality in
his live-action remake of the Jungle Book. For instance, there is one scene
where Mowgli jumps into a stampede of Wildebeest to escape the blood-thirsty
Shere Khan. Following this, he is jumping between the legs of the Wildebeest
stampede. This is reminiscent of the Lion King, (1994), where Scar traps Simba
in the path of a stampede of Widlebeest. Furthermore, there is a scene at a
watering-hole, which is also an arguably new idea like the previous one. The
way the rocks are structured is similar to that of Pride Rock in the Lion King.
This could be subliminal advertising for Disney’s upcoming live-action remake
for the Lion King, 1994 or a Disney Easter-egg.
They filmed the jungle and
Mowgli by using a blue screen and simulacra. They got Mowgli to hold props
which helped resemble the characters he was interacting with. The blue screen
also had 3D parts to represent the landscape.
-
MPC have helped
Jungle Book a lot, allowing the film to be honoured in being nominated for the
movie with the “Best Visual Effects”. This would help highlight the high rating
of the film, further creating a bigger audience.
-
-
Simul-Cam is used
for blending real-time shoots with CGI characters and environments. This would
have been used in the Jungle Book where the cast would have been standing in
front of a green screen, but then later shown in front of the real-life
setting.
The process of
storyboarding was done by preparing the songs, animations and sets that would
be made for the film.
They used the
jungle book which was scrapped for being too dark and not child friendly as a
basis on how to make the film and they just redid that film but with a more
positive and child friendly vibe.
To conclude, the production process of both Jungle book
films places technology and the experience of the audience at the heart of
development. This commitment has not changed in the 80 years since the release
of Snow White and by examining the production processes of both Jungle Book
movies you can tell that the focus on technological change is just as important
now as it ever was.
