Music video analysis

Video	Childish Gambino- Bonfire	Post malone- congratulations	Sam Smith- Im not the only one
Which genre? How do you know? What generic features do you see (e.g. dance routine: dance/pop music) Sound – genre, instruments, lyrics, emotion	Rap- The lyrics clearly show this, plus the fast pace video fits the pace of the rap	Rap- the lyrics show how this is a rap song, Plus theres a lot of drink and drugs which are stereotypical of a rap video	Pop/ slow- the song is very slow but has a mainstream pop chorus.
Performance/narrative/concept? How much of each? Which parts? (e.g performance in chorus, narrative in verse) How does this link to genre?	A concept video of life after death, Shown as it starts with a noose around his neck	This is a performance video as there aren’t any wacky ideas story being told and its just post signing and dancing	This is a narrative music video with a director credit at the start and story being presented through out the video
Representation DRCAGES SETTINGS THEMES	There is an equal representation of black and white ethnicity and gender through out the video	There is no specific intention representation of any ethnicity or gender, just a representation of younger generations	There is a representation of the stereotypical business male who likes to drink and cheat with his spare time, there is also a representation of a distressed wife who is struggling to cope with her husband and life
Camera shots – which types? What variety of shots is there? What are shots of? Are there shots of artist? How many? What are they doing/type?	The video is mainly shot from mid range with not many close ups or long shots	The camera angles are mainly mid range to get post body in to show his dancing	There are a lot of slowed close up shots to show the actors facial expressions and its sowed to match the song
Editing – How are camera shots edited? What is the pace like? How does the editing fit the music	Fast cuts through out the video, with no special effects or special transitions	There is a lot of slo mo party scenes with lots of alcohol spilling in slo mo for cool effect	The shots are slowed to match the song and mood
Mise-en-scene – comment on costume, setting, hair, props, make up, facial expressions etc How does this fit genre?	Theres a great effect with the blood/ vomit at the start using good props	There are a lot of drugs and money in the video, There are also loads of lights and colour changes maybe representing a club or party	It looks like the female is wearing a wedding dress and the male is wearing a suit, maybe meaning they have just got married or they are wearing them as a metaphor for a marriage getting split up
How does the artiste want to be seen? Does it link with any of their other videos? Who does the video appeal to?	He wants to be seen as energetic and aggressive in his raps and videos	The  artist wants to be seen as if he does what he wants and he wants people to know he has made it in the rap world.	The artist wants to appeal to an audience who have felt the emotions and issues he has felt, The song is fairly open to interpritation and this makes it more applieable to multiple audiecnes