What is the prupose of music videos?
Political statement
Awareness of issues
Sense of belonging for fans
Entertainment
Water cooler effect
Sales- promotion
Creative and thmnetic direction for an artist
Types of music videos
Performance- Prodomently just the band performing
Narative- Tells a story, can be like a mini film, intertextuality
Concept- Takes some kind of simple idea and turns it into a wacky idea
Hybrid- mixture
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