Advert presentation evalutation

Advert remake analysis





In preparation fro our fruitella advert remake we tried to assign roles. I was Camera, Luke was editor and Alex and grace took director. However they were soon forgotten during filming and it soon became cluttered and confusing. It slowed production down drastically and has taught us to be more cooperative in the next task.

In preparation we watched the advert through and noted each scene so we knew where to film and for how long. some shots were split up in the advert but shot in the same location so we had to shoot separate scenes in no chronological order and then rearrange them in edit.

When picking our shoot location we had to make sure they had the right lighting, space and similarity to the advert. As we all know the school and shoot location well we easily found the right locations. However due to shooting on school we had to be sure the locations were free and we didn't disrupt any lessons during filming.

As for our piece after editing the cuts and mouthing fitted well with the advert and the scenes were very similar however lighting and costumes were hard to match so with another try we would of liked to of used some artificial lighting and invest more time into props and costumes.

After showing people a common response was positive when talking about timings of the shots and angles however the lighting and costumes were also noticed and needed improving.

After completing the task I can say that roles need to be assigned and stuck to in order avoid people shouting over each other and slowing down production time. I also believe we should shoot each scene multiple times until its right instead of just saying that'll do. In the future I can say we will improve and constantly be learning from mistakes and success's.