Notch article highlights

Notch Article highlights 

How Notch made Minecraft a cult hit

• Mojang raised 280,000 thousand euros for a charity and released 5 million copies of Minecraft in a February.
• Minecraft has earned Notch 45 million and turned him into a celebrity 
• He first shared his creation on a independent game forum site
• He charged 10 euros to play 
• When sales hit 15,000 he knew he was on to something bigger than a indie release 
• In the summer of 2010 he set up Mojang 
• January 2011 Minecraft surpassed 1million sales 
• They were approached by 150 investors which were turned down as minecraft had generated 52 million in revenue  

Why is Minecraft so popular

Why is Minecraft so popular 

• Sand box game 
• Appeals to all age groups 
• Promotes creativity 
• Original meaning no competition 
• No limits
• Large community 
• Targeted to neither boys or girls 
• Cross platform playability 
• Infinite replays 

Old spice video notes

Old spice was created by William Shultz in New York 1934
First target audience was women
Released a mens line of aftershave
Chose a nautical theme
Soon became world wide
Soon discontinued women range
In the 80s old spice didn't grow
P AND G brought old spice in 1990
They changed the logo to a yacht
Wasn't selling very well
Targeted teenage boys
Became second highest selling deodorant after Right Guard
Relaunched in 2006
Started to sell more towards women
New advert went viral
Became NFL main product

BBC Radio 1 breakfast show

1) Who was the first ever breakfast show presenter on Radio 1?

Tony Blackburn was the first ever BBC Breakfast show presenter 

2) Name some other breakfast show DJ'S

Scott Mills 
Mike Raven 
Tim Smith 
Jo Whiley 

3) biographical info on Nick Grimshaw 
Born in 1984
Went to Liverpool University 
Two siblings 
Grew up in greater Manchester 

4) BBC 1 Breakfast show numbers 
Listening numbers dropped below 5 million in the last quarter of 2017 

5) Who is the controller of BBC 1
Founder- John Reith 
Chairman- Sir David Clementi
Anne Bulford director 

6)How is BBC 1 Radio Funded 
The publics TV License fees and small part government money 

7)What's the difference between BBC and Commercial radio
The BBC is AD free and Politically Un bias, Commercial Radio can be politically bias and plays adverts 

big issue

The Big Issue 

Lesson 1 

• Study in Relation to media language and media representation 
• Sold to help homeless people make money 
• Homeless sell and keep a bit of profit 
• circulation- number of copies a magazine sells 
• Readership- Not just who buys a magazine but the total number of people who are likely to read it.
• Mass audience- readership on a large scale 
• Niche audience- Narrow group of leaders with a particular interest 
• Subscription- Where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post
• Mast head- the title of the magazine 
• Plug- Text that plugs a feature that will appear 
• Puff- a story that is given prominence on the cover 
• cover star- the over people 
• Anchorage text- Bit of contextual text 
• has adverts 
• written by professionals by john bird and gordon Robbick 
• 200,000,000 million copies 

Minecraft product

video game terminology