minecraft fact sheet

OCR video-games-minecraft-factsheet from NathanKennedy28

Notch article highlights

Notch Article highlights 

How Notch made Minecraft a cult hit

• Mojang raised 280,000 thousand euros for a charity and released 5 million copies of Minecraft in a February.
• Minecraft has earned Notch 45 million and turned him into a celebrity 
• He first shared his creation on a independent game forum site
• He charged 10 euros to play 
• When sales hit 15,000 he knew he was on to something bigger than a indie release 
• In the summer of 2010 he set up Mojang 
• January 2011 Minecraft surpassed 1million sales 
• They were approached by 150 investors which were turned down as minecraft had generated 52 million in revenue  

Why is Minecraft so popular

Why is Minecraft so popular 

• Sand box game 
• Appeals to all age groups 
• Promotes creativity 
• Original meaning no competition 
• No limits
• Large community 
• Targeted to neither boys or girls 
• Cross platform playability 
• Infinite replays 

Minecraft product

video game terminology

video games notes

Video games 

• A game played by electronically manipulating images produced by a computer program on a monitor or display unit.
• Genres- 
• Sport- FIFA, WII sports resort, Tony hawks pro skater
• FPS- COD, Battlefield, Rainbow six siege 
• RPG-
• MMO- Skyrim, Oblivion 
• Action- Dying light, 
• Sandbox- Gods Hand, Minecraft, Sims 
• Horror- Outlast, Thief, Resident evil  

Image 1

Controller 

Image 2

sandbox/ creativity 

Image 3

Microsoft/ computer

Image 4

Bootlegging/downloading games 

Image 5

Servers 

Minecraft timeline

2009 May 17th	2009 May 20th	2009 june 8th	2010 june 17th
Game launch	accounts are made	Multiplayer goes live	20,000 sales

2010 October 16th	2011 january	2011 may 25th	2011 june 6th
Mojang founded	1 million sales	Released to smart phones	Released to xbox

2011 july 1st	2012 feb 15th	2012 august 2nd	2013 novegebr 3rd
10 Million sales	Minecraft lego sets released	minion announced	Min-con is hosted in Florida

2015 March 13th	2017 Feburary 2nd
Wins a family game award	Nominated for kids choice award

minecraft essay

Minecraft introduction

By James Eaglesfield

Minecraft is single player and multiplayer video game available on XBOX, Playstation and PC. It offers a survival campaign and multiplayer sandbox mode. This allows for any gamer with any style of play creative freedom or a specific objective they are required to achieve. Markus Person founded Mojang specification in order to act as a self run independent studio for the development of Minecraft. The original Minecraft was written in code by Markus Person and Jakob Posér.  

The game was launched on the 17th may 2009. With multiplayer being released on June 8th of the same year. Multiplayer allowed for team work and player interaction meaning the game was more enjoyable and likely to be talked about. Before being taken over by Microsoft who own XBOX. Minecraft is played using a block by block world with each block connecting face to face. Meaning anything can be built and created. This allows for creative freedom which has been the key to mojang’s success.

As Minecraft was released it gained a fanbase slowly but soon rocketed. BY June 2010 it had gained 20,000 players all paying the small 10 euros fee to play. By January of the next year it gained 10 million players. Then by July of the same year it gained 10 million players.

Mojang has also been extremely successful in marketing and advertising with large success in LEGO, Conventions and toys. On feb 15th 2012 Mojang joined up with lego o roles its first lego set. It also hosted it first MINE-CON Convention in 2013 in Florida and its own cosmetic costume range has been a great success. These marketing schemes all increase talk about the game and help build towards the games image. 

Minecraft is constantly being updated and modified with new materials, weapons, biomes, enemies and in game cosmetics. After Microsoft brought Minecraft regular updates have been constantly been added further intensifying the games depth and user creative freedom.Versions of the game can be brought over the internet via the Playstation network, Xbox arcade, IOS app store or their website.

On its release it won 5 awards including an innovation award, best debut game, best downloadable game, audience award and the semis McNally grand prize. By winning these awards Minecraft set its self up as a serious competitor in market.

Minecraft didn’t need to invest into major advertising such as big budget tv advert, billboards or poster to expose the game. Minecraft's fan base grew so quickly all it need was word of mouth to advertise the game. Minecraft’s fan base also used Youtube heavily to show off their creations and ensigns which also boosted mine crafts fan base drastically. This also exposed Minecraft to younger audience who are usually found on youtube roughly 8-14 meaning they could start selling toys and cloths that this audience would buy. This would also boost advertisement if thousands of kids are walking around with Minecraft tops on.