Notch Article highlights
How Notch made Minecraft a cult hit
- Mojang raised 280,000 thousand euros for a charity and released 5 million copies of Minecraft in a February.
- Minecraft has earned Notch 45 million and turned him into a celebrity
- He first shared his creation on a independent game forum site
- He charged 10 euros to play
- When sales hit 15,000 he knew he was on to something bigger than a indie release
- In the summer of 2010 he set up Mojang
- January 2011 Minecraft surpassed 1million sales
- They were approached by 150 investors which were turned down as minecraft had generated 52 million in revenue
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