jungle book fact sheet

Essay on Jungle Book production

Essay on Jungle Book production

Disney is a conglomerate it engages in a multi-industry with two and more companies, with a business interest that centres on mass media and entertainment. It combines media activities in three different sectors. It also cooperates on joint ventures and may invest in each other’s companies through cross ownership.

Overall, Disney have access to and almost complete control over a wide range of media outlets which work in different areas of the media, allowing them to gain a maximum level of reach. Some prime examples of this include their acquisition of Lucas film, which essentially gave them complete control over one of the largest film franchises in the world, which is Star Wars. Doing this also allows them to carry out horizontal integration, allowing different areas of these companies to produce one small part of the whole production process, such as showing advertising during commercial breaks on the ESPN network, or by releasing a complete soundtrack on their record label.

Oligopoly is a market structure in which a small number of firms has the large majority of market share. An oligopoly is similar to a monopoly, except that rather than one firm, two or more firms dominate the market. There is no precise upper limit to the number of firms in an oligopoly, but the number must be low enough that the actions of one firm significantly impact and influence the others.

They sue different streaming services such as Disney channel and now they are trying to by HULU which is the third largest streaming service in the world, just after Netflix and Amazon prime. Hulu have 30% of the stocks in Netflix so if Disney to carry on with they’re horizontal integration and take over Hulu then they will slowly but surely take over all streaming services this is like a snowball effect.

Disney’s reputation of filmmaking is commonly perceived as aimed towards a feminine audience usually mothers and daughters, with the Disney princesses and the magic of Disney. This however has tried to be changed by Disney as they’re now trying to aim there films at a more generalised audience, such as targeting an older male audience by creating darker stories or advertising at the Super Bowl. Films such as Pirates of the Caribbean stereo typically appeal to a male audience. Disney’s reputation overall has never fallen and has mainly catered to all demographics always making a profit on every film they have made. With the Original Animated Jungle book film. The animation and original film sold it to audiences however the new 2016 film sold it through amazing visuals. As well as amazing visuals Disney is also known for character building and subliminal messages, and allowing the community to create ideas such as the Pixar theory, to generate interest in their products.

Favreau used intertextuality in his live-action remake of the Jungle Book. For instance, there is one scene where Mowgli jumps into a stampede of Wildebeest to escape the blood-thirsty Shere Khan. Following this, he is jumping between the legs of the Wildebeest stampede. This is reminiscent of the Lion King, (1994), where Scar traps Simba in the path of a stampede of Widlebeest. Furthermore, there is a scene at a watering-hole, which is also an arguably new idea like the previous one. The way the rocks are structured is similar to that of Pride Rock in the Lion King. This could be subliminal advertising for Disney’s upcoming live-action remake for the Lion King, 1994 or a Disney Easter-egg.

They filmed the jungle and Mowgli by using a blue screen and simulacra. They got Mowgli to hold props which helped resemble the characters he was interacting with. The blue screen also had 3D parts to represent the landscape.

-        MPC have helped Jungle Book a lot, allowing the film to be honoured in being nominated for the movie with the “Best Visual Effects”. This would help highlight the high rating of the film, further creating a bigger audience.

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-        Simul-Cam is used for blending real-time shoots with CGI characters and environments. This would have been used in the Jungle Book where the cast would have been standing in front of a green screen, but then later shown in front of the real-life setting.

 

The process of storyboarding was done by preparing the songs, animations and sets that would be made for the film.

 

They used the jungle book which was scrapped for being too dark and not child friendly as a basis on how to make the film and they just redid that film but with a more positive and child friendly vibe.

To conclude, the production process of both Jungle book films places technology and the experience of the audience at the heart of development. This commitment has not changed in the 80 years since the release of Snow White and by examining the production processes of both Jungle Book movies you can tell that the focus on technological change is just as important now as it ever was.

Essay on Distribution

Essay on Distribution

Disney is well known for making a range of different films with a wide range in audience. Disney is a conglomerate as it consists of different groups of things for example Star Wars, who has a more male dominate audience, or Sleeping Beauty who appeals to the younger female audience. Disney is a dominate company in the film industry, having many of their films in the top 10 grossing list. Most people’s favourite films have either been created by Disney or owned by Disney.

Distribution is increasingly important as technology continually advances so media companies must keep up and distribute and market their media products in a way that will appeal to the audience and new generations. Disney has effectively done this by selling licenses to increasingly popular services such as Netflix or sky which is a household service and therefore an easy way for Disney to distribute and target a mass audience that is also diverse. Distribution is changing the modern world as Disney have adapted to taking advantage of promoting and distributing through new services such as Netflix and sky showing how media is always changing and evolving.

McDonalds have sponsored The Walt Disney. McDonalds tried to help Disney to attract more the younger audience and families. One thing which McDonalds have been doing for over 30 years now is giving out toys to everyone who bought a happy meal. This use of synergy allows McDonalds and the film to go further in their business because those who eat at McDonalds and get one of these toys will want to watch the movie and those who have seen the movie will want the toy so they go to by McDonalds and get this with a happy meal. Walmart had separate stands for all the Disney movies and had all the merchandise surrounding them. This allowed Disney to widen their demographic as older generations were seeing it and buying it for their grandchildren etc.

The same service that is the exclusive home for new Star Wars television shows. And then that same company will offer fans the opportunity to actually visit the lands they’re watching through Disney’s theme parks, and then read about them in books and comics put out by Disney publishers. It’s a holistic ecosystem of entertainment, all under one corporate umbrella, with each division pushing audiences to engage with every other division. Without outside deals or restrictions, it is all just Disney.

The Disney vault is the way Disney contain their film releases and distribute their films. Disney keep all of their animated films in their ‘vault’ , stopping the release of any of the films in production. In big holidays, Disney re release films from the vault to get their demographic interested to buy all of their films again. This tactic is useful as it interests all the demographics, and re interests the old audiences. Furthermore, the Vault system will enhance Disney’s secondary profit streams on films which might become twenty to thirty years old or even older, as once these films are released out of their vault for a while, they are presented as enhanced ‘special’ editions.

Disney has been re-releasing classic films such as Sleeping Beauty, Snow White and the Seven Dwarves, and Bambi in the form of DVDs. These DVDs have been labelled ‘Platinum’ or ‘Diamond’ editions and has been done on a seven-year cycle. This creates a constant and consistent income for the brand and allows their brand to be distributed further.

The 2016 remake opened to the Box Office on April 15, 2016, and took in around $300 million.

3D versions are very good because people might have already seen the normal version but the 3D version might make people want to go and see it again and then they will get more profit.

 

Conclusion

To conclude it is important to stress the importance of distribution to a conglomerate like Disney. Without effective distribution patterns films could easily underachieve profit wise for example but it must be remembered that distribution cannot be seen in isolation because it can quite easily be linked to the principle of synergy, as one business theorist states ‘industries rely on repetition through use of stars, genres, franchises, repeatable narratives and so on to sell formats to audiences, then industries try to impose scarcity to keep demand high.’ This is very true of Disney who with the original Jungle Book 1967 found himself with limited avenues of distribution – namely TV  and film, thus to keep The Jungle Book characters fresh in the minds of audiences the company created other programmes and ancillary products from 1967  to the early 2000’s to keep alive the idea of the characters so that in the future there could be a potential remake or reboot of the original film, these other programmes included Talespin, a cartoon starring many of the characters from the original film and Jungle Cubs – another cartoon which explored Baloo, Shere Khan and other characters’ lives as children, the aim of these products were to not only to keep audiences entertained but to keep the Jungle Book franchise fresh and active although more importantly , a means by which one media product can promote another media product by the same company, a term called synergy `and one which will only improve with the creation of Disney’s new streaming service in 2019.

essay on Marketing/ Circulation

Essay on Marketing/Circulation

Disney is an important diverse business that has significant impact on the industry and audience as they deliver varying content that appeals to a wide audience, this is because Disney is a conglomerate and has lots of different themed films on offer to appeal to different types of audiences for example Star Wars appeals to a more male and older age group compared to Cinderella and other Disney princess films that appeal to young children and families. Furthermore, Disney is also a conglomerate franchise that offers products and services that vary for example films, theme park holidays etc.

Jon Favreau marked the jungle book, first of all with a trailer on Instagram of only 7 second. Provided first looks at Mowgli and the rest of the characters, as well as the first listen we’ve had at the voices being given to them. It’s mostly structured around Sheer-Kan. telling Mowgli that she knows what he really is and promising to keep him safe. Lots of animated animals fight, run and jump throughout the whole thing, which ends with Baloo whistling a recognizable portion of “The Bear Necessities” from the classic Disney movie.  They also used around 10 different posters all of them having different aspects of the movie such as one large poster with all the characters, which then could be turned into 3 different posters separating the characters. They also have individual posters with the characters being alone and facing the camera. Jungle book was also aimed at a more male oriented audience to beat the stereotype of a Disney film. They did this by showing the action packed trailer at the super bowl to try and capture the male audience. 

Disney and the director Jon Favreau have done a spectacular job of realising their new version of The Jungle Book using the sort of sophisticated digital effects familiar from Life of Pi. He introduced the film at D23 Expo film festival, the annual Disney expo where they reveal all their new and oncoming films set to release this year and the following year. It was introduced with company partnerships as well for example Kenzo and the Hispanic television network, Univision, who discovered that Spanish audiences will often purchase cinema tickets in groups. Therefore, they paired up with Disney to integrate some of the new Jungle Book characters into the regular programming on Univision, such as integrating them into the channel identification screens and into talk shows, etc.

Overall, the 2016 re-make of the film took on a much darker, and realistic art style, and also veering on the side of caution, by deciding to integrate some more scarier scenes, such as using the rather deep-voiced Idris Elba to voice Shere Khan, to create this type of sense.  Because of this, Disney can attract a much older audience to the film.

  Disney circulated professional photographs of actors posing with their onscreen counterparts, largely over social media, in order to create conversation about the upcoming Jungle Book remake. These images also added emphasis on the star-studded cast which Disney were so desperate to promote. This was done in order to create more attention surrounding the popular actors, (such as Scarlett Johanssen and Idris Elba).

The poster from the 1967 film is a lot brighter and more colourful, as their attention was for making the film towards a younger target audience. However, in the 2016 poster, the characters appear much more realistic and have more serious faces also the whole poster is a lot darker and there are more shadows, this makes the film seem more appropriate for an older target audience which is what Jon Favreau wanted to do.

Rudyard Kipling was born in India and he spent six years of his adulthood there. Also, he spent the first six years of life in the Indian subcontinent. Jungle Book is set in India as a part of the context. The original film was releases in 1967.

The Disney vault is a policy in which Disney put some of their best films in a vault

Conclusion

To conclude, marketing has obviously changed. You could argue that with its licensing deals with Kenzo and its focus on aggressively targeting a secondary audience to build profits on the back of a family audience who always turn out for Disney films you could argue that Disney have grown smarter and more precise with their planning, however we must also not forget that there are still lots of similarities between the two eras, for example the use of stars and red carpet premieres to promote a film remains in place as does the creation of character posters and trailers as the fundamental basics of  Disney marketing so to me what is  forgotten is that Disney as a conglomerate have always been a master at marketing, it is why they are the number one entertainment conglomerate in the world and  yes some of the practices have changed but the whole reason why there was new version of The Jungle Book in the first place was because of the success of the first film, a success driven by an effective marketing campaign.

The film industry

Film lesson 2

Scenario- Disney want to release a film in 2021 and you have been selcted to be part of the production team, What are the key things you will need to consider before making the film?

1. A concept/ idea
2. The message
3. Production timings
4. Audience (most important)
5. Budget

Film media triangle 


 Media text             Target audience
  (What they           (Who is it produced
have produce)                   for?)


                    Instutution
              (Who has produced
                 the media text)


What is Audience?

-They can be Mainstream and niche (small market)
-Audeince = The way in whihc people engage with the media
-Institutions are no longer interested in keeping the audiece on there own but more in intereting all the people.
- Institutions can't really push any more as there is so much acesse people can pull what ever forms of media they want.


Audience engagment 
This describes how an audience interacts with a media text.
Diferent people react in diferent ways to the same text

Audience expectations 
These are the advanced ideas an audiences has about a film and these are important as film compnies dont want to disapoint there audience with a film that doesnt reach there expectation

Audiecne foreknowledge 
This is the defintite information rather than the vague expectations an audience has about a film.

Audience identification 
This is the way the audiences feel connected to a form of media in a particular way

Audience placement
This is the way media proudcuers direct a form of media so the audience feel like the media s especially for them.

Audience research 
Adapting a form of media in responses to the audience reveiws

Counting audiences 
Diferent ways the media texts measure their audience in diferent ways

top 5 films from each one of the big six

20th century fox 
1.  Logan
2.  Boss baby
3.  Hidden figures
4.  War for the planet of the apes
5.  Murder on the orient express

Disney 
1.  Star wars the last jedi
2.  Beauty and the beast
3.  Gaurdians and he galaxy
4.  Thor- ragnorak
5.  coco

Paramount 
1. Transformer the last knight
2. Daddys home 2
3. Bay watch
4. xXx
5. Ghost in the shell

Universal 
1. Despicable me 3
2. The fate of the furious
3. boss baby
4. split
5. Girls trip

Warner bros 
1. Wonder woman
2. IT
3. Justics league
4. Dunkirk
5. Lego batman

Sony
1. Spiderman homecoming
2. Jumanji
3. Baby driver
4. The emoji movie
5. The dark tower