Old spice
Answers
- Created in 1934 for women
- The aim of the campaign is to appeal to what the ideal man wants in life e.g muscly physic, wrestling with sharks to appear manly
- The smell like a man video campaign was first aired on February 7th 2010
- The videos went viral with comic remakes all over facebook and youtube which is where the original video also went viral.
- This advert shows a man using old spice whilst riding a large bike with a woman gazing up to him. This shows that by using old spice you get an awesome moustache, an awesome bike and jacket and you all become a hit with the ladies. All these things are what the audience of the ad want in life so will buy the product to fell like the man in the ad.
- Original ads didn’t featured the idea of a mans heaven however they did feature pictures of the product and what it looks like along with a catchy slogans about being a Man. Not to the scale of today but there were still ideas of how only real men buy this product almost 60 years ago
- P and G were one of old spices largest competitors and brought old spice in 1990.
- There are a lot of issues with the ads old spice have in the modern world as some people view them as sexist as they are saying this is what a man wants however a few men don’t want that and there fore its sexist.
- Isaiah Mustafa was used in these adverts as he is a stereotypical mans man, with good looks and a ideal physic.
- The aim of the advert is to portray great things such as a hot beach, blue skys and a good looking man. By displaying these images it makes people want to buy the product.
- They use comical language to make the product not appear to intense and there fore meaning it wont smell to intense either.
- The adverts represent males as good-looking and muscly
- The advert represents the product as a non intense scent that smells like the Bahamas.
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