Q. How do Disney guarantee money coming in
A. Remakes- If the formulae works remake the film
A. Each year they make one star wars film, Two or three marvel films, One or two live action and then three animated films.
Synergy- The act of two or three more forces working together for a greater effect
2016- 6 of the top 20 films were Disney
2017- 8 of the top 20 films were Disney
Above the line- paid advertisement
- Trailers
- Billboards
- Posters
Below the line- free advertisement
- Word of mouth
- Website
- Journalism
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