Gilete advert

Gillette Advert

This Advert uses what men desire most in life as a way of selling their product. For example Being good at sport and having a loving family are what a lot of men look for in life and the advert says that by using our product this will happen to you. It was thought that this advert was sexist however I believe this to be wrong and that the advert is only advertising to the largest proportion of men who are going to buy this product. Out of every man who sees this advert most of them would want a lifestyle like this and would buy the product. There us also a secondary audience where women or wife's se this and think I would like my husband to be like this and buy the product for their partner.