Old spice video notes

Old spice was created by William Shultz in New York 1934
First target audience was women
Released a mens line of aftershave
Chose a nautical theme
Soon became world wide
Soon discontinued women range
In the 80s old spice didn't grow
P AND G brought old spice in 1990
They changed the logo to a yacht
Wasn't selling very well
Targeted teenage boys
Became second highest selling deodorant after Right Guard
Relaunched in 2006
Started to sell more towards women
New advert went viral
Became NFL main product

BBC Radio 1 breakfast show

1) Who was the first ever breakfast show presenter on Radio 1?

Tony Blackburn was the first ever BBC Breakfast show presenter 

2) Name some other breakfast show DJ'S

Scott Mills 
Mike Raven 
Tim Smith 
Jo Whiley 

3) biographical info on Nick Grimshaw 
Born in 1984
Went to Liverpool University 
Two siblings 
Grew up in greater Manchester 

4) BBC 1 Breakfast show numbers 
Listening numbers dropped below 5 million in the last quarter of 2017 

5) Who is the controller of BBC 1
Founder- John Reith 
Chairman- Sir David Clementi
Anne Bulford director 

6)How is BBC 1 Radio Funded 
The publics TV License fees and small part government money 

7)What's the difference between BBC and Commercial radio
The BBC is AD free and Politically Un bias, Commercial Radio can be politically bias and plays adverts 

big issue

The Big Issue 

Lesson 1 

• Study in Relation to media language and media representation 
• Sold to help homeless people make money 
• Homeless sell and keep a bit of profit 
• circulation- number of copies a magazine sells 
• Readership- Not just who buys a magazine but the total number of people who are likely to read it.
• Mass audience- readership on a large scale 
• Niche audience- Narrow group of leaders with a particular interest 
• Subscription- Where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post
• Mast head- the title of the magazine 
• Plug- Text that plugs a feature that will appear 
• Puff- a story that is given prominence on the cover 
• cover star- the over people 
• Anchorage text- Bit of contextual text 
• has adverts 
• written by professionals by john bird and gordon Robbick 
• 200,000,000 million copies 

Minecraft product

video game terminology

video games notes

Video games 

• A game played by electronically manipulating images produced by a computer program on a monitor or display unit.
• Genres- 
• Sport- FIFA, WII sports resort, Tony hawks pro skater
• FPS- COD, Battlefield, Rainbow six siege 
• RPG-
• MMO- Skyrim, Oblivion 
• Action- Dying light, 
• Sandbox- Gods Hand, Minecraft, Sims 
• Horror- Outlast, Thief, Resident evil  

Image 1

Controller 

Image 2

sandbox/ creativity 

Image 3

Microsoft/ computer

Image 4

Bootlegging/downloading games 

Image 5

Servers 

Minecraft timeline

2009 May 17th	2009 May 20th	2009 june 8th	2010 june 17th
Game launch	accounts are made	Multiplayer goes live	20,000 sales

2010 October 16th	2011 january	2011 may 25th	2011 june 6th
Mojang founded	1 million sales	Released to smart phones	Released to xbox

2011 july 1st	2012 feb 15th	2012 august 2nd	2013 novegebr 3rd
10 Million sales	Minecraft lego sets released	minion announced	Min-con is hosted in Florida

2015 March 13th	2017 Feburary 2nd
Wins a family game award	Nominated for kids choice award

minecraft essay

Minecraft introduction

By James Eaglesfield

Minecraft is single player and multiplayer video game available on XBOX, Playstation and PC. It offers a survival campaign and multiplayer sandbox mode. This allows for any gamer with any style of play creative freedom or a specific objective they are required to achieve. Markus Person founded Mojang specification in order to act as a self run independent studio for the development of Minecraft. The original Minecraft was written in code by Markus Person and Jakob Posér.  

The game was launched on the 17th may 2009. With multiplayer being released on June 8th of the same year. Multiplayer allowed for team work and player interaction meaning the game was more enjoyable and likely to be talked about. Before being taken over by Microsoft who own XBOX. Minecraft is played using a block by block world with each block connecting face to face. Meaning anything can be built and created. This allows for creative freedom which has been the key to mojang’s success.

As Minecraft was released it gained a fanbase slowly but soon rocketed. BY June 2010 it had gained 20,000 players all paying the small 10 euros fee to play. By January of the next year it gained 10 million players. Then by July of the same year it gained 10 million players.

Mojang has also been extremely successful in marketing and advertising with large success in LEGO, Conventions and toys. On feb 15th 2012 Mojang joined up with lego o roles its first lego set. It also hosted it first MINE-CON Convention in 2013 in Florida and its own cosmetic costume range has been a great success. These marketing schemes all increase talk about the game and help build towards the games image. 

Minecraft is constantly being updated and modified with new materials, weapons, biomes, enemies and in game cosmetics. After Microsoft brought Minecraft regular updates have been constantly been added further intensifying the games depth and user creative freedom.Versions of the game can be brought over the internet via the Playstation network, Xbox arcade, IOS app store or their website.

On its release it won 5 awards including an innovation award, best debut game, best downloadable game, audience award and the semis McNally grand prize. By winning these awards Minecraft set its self up as a serious competitor in market.

Minecraft didn’t need to invest into major advertising such as big budget tv advert, billboards or poster to expose the game. Minecraft's fan base grew so quickly all it need was word of mouth to advertise the game. Minecraft’s fan base also used Youtube heavily to show off their creations and ensigns which also boosted mine crafts fan base drastically. This also exposed Minecraft to younger audience who are usually found on youtube roughly 8-14 meaning they could start selling toys and cloths that this audience would buy. This would also boost advertisement if thousands of kids are walking around with Minecraft tops on.

media politics

Media politics 

Rightwing

UKIP, BNP, Conservatives

Traditional Values 

Survival of the fittest- ability to keep earnings 

Don’t want NHS, or state school 

Often tied to christianity 

Not worried about the environment 

Pro nuclear weapons 

Left wing 

Optimists 

Pro europe, pro immigration 

Increasing tax 

Fights for mens and women rights 

Very concerned with the environment 

Journalism notes

Media - Journalism 

The 5 w of journalism 

Who

What

When

Where

Why

+further details quotes 

+Background opinion 

Radio timeline AM

Time	What Happened
8:30	Its time for the news
8:33	James Arthur- song Imo not gunna wait?
8:36	Diplo- don’t walk away
8:40	Golden globes gossip
8:44	ED sheehran’s ketchup obsession
8:45	song- just like strangers, perfect pretenders, just you and i???
8:49	BBC radio 1 app advertisement
8:50	song- decline by G easy
8:53	Tune of the week-filthy by justin timberlake
8:59	justin timberlake- tbc
9:00	just gone 9 am…